Self-listing tool enables 60% faster publishing
Focused on usability and autonomy, transforming a complex listing flow into a clear, intuitive experience for property owners.Less stress, more control and better returns.
Duration: 1 month
My role: UX/UI Designer
Platform: Responsive
Objectives:
- Create a quick and easy process to advertise your property;
- Know how much you can earn from renting (realistic estimates);
- Confidence that you’re doing everything right (no technical or legal mistakes).
Solution:
A self-service onboarding experience for property owners.
Overview
At home coliving started as a coliving initiative, aiming to build a strong sense of community in a dedicated space. However, after facing regulatory setbacks with construction, the company needed to pivot. Instead of building from the ground up, we turned to managing existing properties — using AI as our main differentiator to save time for the owners.
Discovery & Opportunity
- Owners want automation, but still value human oversight;
- Traditional property management relies heavily on human agents, which limits scalability;
- Many don’t know the real potential of their properties;
- Visual onboarding and clear communication make a huge difference.
Reframing the Problem
How might we reduce friction in the property listing experience to support scalability and owner autonomy?
Research Insights
Easy Onboarding & Listing Creation
IMPACT:
- Reduces the mental load of figuring out how to start;
- Offers a simple step-by-step flow to register a property;
- Builds confidence by guiding users through every step.
“I didn’t know where to begin, but the process made me feel like I was in control.”
“I didn’t realize how much photos mattered until I followed the tips — my listing looked 10x better.”
Smart Photo Guidance
IMPACT:
- Helps users take better photos, improving listing appeal;
- Increases chances of bookings without needing a professional;
- Saves money and improves visual quality effortlessly.
Emotional Impact
IMPACT:
- Peace of mind;
- Sense of control;
- Increased confidence in renting;
- More time to enjoy life.
“I can rent my property and still have time to travel with my family — at Home made that possible.”
Persona
Ana Paula
Independent property owner
Age: 63
Location: Recife, PE
Profession: Retired teacher
Property: Owns a 2-bedroom flat near the beach
Technology: Uses mobile phones frequently, but is unfamiliar with complex management platforms
MAIN OBJECTIVE
To be able to rent out your property in a practical and safe way, generating passive income without getting involved in complex operational issues.
NEEDS
- A quick and easy process to advertise your property;
- Know how much you can earn from renting (realistic estimates);
- Confidence that you’re doing everything right (no technical or legal mistakes);
- Accessible support when you need it.
PAIN
- Insecurity with technical terms or complex steps;
- Fear of putting the wrong information in the advert;
- Frustration with platforms that require too many steps or specific knowledge;
- Difficulty understanding what is needed to make the property attractive and competitive.
EXPECTATIONS
- Transparency about how the process works and how much she will earn;
- A clear, step-by-step guide in plain language;
- Automatic suggestions based on the type of property and location;
- A process that she can do herself, without the need for technical help.
User Journey
Action
Task
Opportunity
Find a way to make money from her property
Ask a friend
Internet search
Research for brokers
Collaborate with brokers
Websites that offer to advertise the property
Internet search
Ask friends
Some sites offer the platform but no administration
Websites that offer to advertise the property
Internet search
Ask friends
Some sites offer the platform but no administration
You have your dashboard to view your property report
Log in to your mobile account
Some sites offer the platform but no administration
Design Challenges
How to build trust in AI recommendations?
How to keep the interface simple while giving access to powerful insights?
Solution
Homepage
- Information to learn about how it works
- Advantages
- Where their adverts will be published
- Contact
Data Collection
- Use a step-by-step, conversational onboarding flow
- AI analyzes images and property information to create an accurate profile of each property
- Include progress indicators and contextual icons to reduce friction
AI Processing
- The AI collects data from owners, including property details, photos, and historical data
- The AI analyzes images and property information to create an accurate profile of each property.
Property evaluation
- Support uploading documents/photos directly through mobile with real-time suggestions or AI-generated descriptions
- AI uses machine learning algorithms to assess the quality of the photos and property details, comparing them with similar properties in the market
Try the prototype
For better results, please try on a computer instead of a mobile device.
1 - Go through the homepage
2 - Register your property, follow the steps
Benefits:
-
Scalability: 90% of listings can be processed without human intervention;
-
Speed: Owners get feedback within 24 hours;
-
Trust: Transparent process with human support only when needed.
Learnings:
-
AI can be a co-pilot — not a black box;
-
Early user feedback is key to refining flows, especially around automation;
-
Clear communication builds trust and adoption.
What else?
Check out my other case studies
